Shishir Agarwal has been promoted to Head of Marketing for Samsung’s Mobile eXperience (MX) business in India. He will be based at Samsung’s Gurugram headquarters and will oversee end-to-end marketing strategy for smartphones, tablets, and wearables. The promotion comes as smartphone marketing becomes more complex, requiring adaptive storytelling and faster consumer engagement. Brands must compete for Gen Z and millennial consumers with evolving tastes, shorter attention spans, and higher expectations for design, software experience, and brand identity. The industry also faces supply-chain disruptions, chip shortages, fluctuating component costs, and unpredictable product cycles. Agarwal returns for a second stint at Samsung India after prior leadership roles in marketing.
"Samsung India has promoted Shishir Agarwal to Head of Marketing for its Mobile eXperience (MX) business, reinforcing its leadership team at a time when marketing smartphones has become significantly more complex than simply highlighting specifications or launching celebrity-led campaigns. Based out of Samsung's Gurugram headquarters, Agarwal will now oversee the end-to-end marketing strategy for the company's smartphones, tablets, and wearables in India."
"His elevation comes at a crucial moment for the industry, where brands are not only competing for increasingly selective Gen Z and millennial consumers with rapidly evolving tastes, shorter attention spans, and higher expectations around design, software experience, and brand identity, but are also navigating larger operational challenges such as supply-chain disruptions, chip shortages, fluctuating component costs, and increasingly unpredictable product cycles. In an intensely competitive premium smartphone market, the role now demands far more adaptive storytelling, faster consumer engagement, and agile communication strategies that can respond both to shifting consumer sentiment and to the realities of a volatile global hardware ecosystem."
"Notably, this marks Agarwal's second stint at Samsung India. He rejoined the company in August 2023 as Director of Marketing and has spent nearly three years in his current tenure. His return adds to a long-standing association with Samsung, where he earlier served for close to a decade as Deputy General Manager Marketing. During that period, he played an important role in strengthening Samsung's visibility in India's evolving electronics market, helping the brand maintain consumer relevance during periods of rapid technological change and shifting market dynamics."
Read at Mashable India
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