"This study shows that - after drinking and ordering gifts online - sustainability is at the top-of-mind for Christmas shoppers," said Paul Thompson, commercial advisor at Seedtag. "Brands seeking to connect with festive shoppers should demonstrate their green credentials, tap into the demand for meaningful, hand-made gifts, and target web content that focuses on these topics in the run up to Christmas."
Another key finding highlights the interest in spreading charitable goodwill during the festive season, with 20% of articles about toys relating specifically to the donation of these by individuals or businesses.
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