Seattle tech vets Marco Matos and Kabir Shahani rethink marketing for big brands with new AI startup

"Adora, a new Seattle-based marketing technology startup co-founded by former Pinterest executive Marco Matos and serial entrepreneur Kabir Shahani, emerged from stealth with a platform designed to help enterprise brands create and measure marketing content faster and more intelligently using AI. Founded in 2023, Adora says it has already helped early customers such as Alaska Airlines, Brooks Running, and Servco improve their return on ad spend, cut acquisition costs, and accelerate content creation."

"The company's AI-powered platform is aimed at large enterprise marketing teams that need to coordinate across creative, operations, and performance functions while responding to fast-moving trends. Adora's software is trained on each client's creative assets, product catalog, brand guidelines, and first-party data to learn a company's "brand DNA." The system then generates on-brand ad variations for channels such as Meta, Google, and Pinterest. Teams review and approve the content before launch, and Adora's analytics layer measures performance to identify which visuals or messages drive conversions."

"Rather than relying on a single AI model, Adora has built a proprietary "routing system" that dynamically leverages different large language and generative models depending on the task. "The goal is to provide more variations, more personalized content - and then deliver that content in a cross-channel optimization way to figure out which channels perform the best for you at a particular seasonal moment," Matos said."

Adora is a Seattle-based marketing technology startup founded in 2023 by Marco Matos and Kabir Shahani. The platform helps enterprise brands create and measure marketing content faster and more intelligently using AI, with early customers including Alaska Airlines, Brooks Running, and Servco. The AI-powered system targets large enterprise marketing teams that coordinate across creative, operations, and performance functions while responding to fast-moving trends. Software trains on each client's creative assets, product catalog, brand guidelines, and first-party data to learn brand DNA and generate on-brand ad variations for channels like Meta, Google, and Pinterest. A proprietary routing system dynamically leverages different large language and generative models, and analytics measure which visuals and messages drive conversions.

Read at GeekWire