"Meaningful climate action cannot happen in a silo. It requires a concerted effort across the entire value chain. By working closely with our partners, we ensure our shared commitment to sustainable ad tech translates into real, measurable impact. This SBTi validation is a testament to that collaboration and perfectly aligns with our core guiding principles: absolute accountability and transparency."
"Adform's SBTi validation demonstrates exactly the kind of action we value. It's a significant step forward that raises the bar for the entire ad tech industry. We at Adform take pride in putting our commitments into action and delivering on our promises."
Adform announced validation of its near-term science-based greenhouse gas emission reduction targets by the Science Based Targets initiative. The company commits to decreasing absolute scope 1 and 2 GHG emissions by 42.0% by 2030 relative to a 2024 base year, and reducing scope 3 GHG emissions by 51.6% per EUR of value added by 2030. This validation builds on Adform's 2024 milestone as the first global omnichannel DSP to commit to science-based targets. The company works with clients and partners to drive systemic decarbonization across the ad tech ecosystem, responding to global brands' increasing demands for sustainable vendor practices.
#sustainability #greenhouse-gas-emissions #science-based-targets #ad-tech-industry #environmental-responsibility
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