"Ryanair stated that the scrapers provide shoppers with outdated or inaccurate information (such as little to no mention of Ryanair's infamous hidden charges which are at least outlined in the official website). Furthermore, the customer details are rarely passed onto the airline meaning it cannot contact them if there's any change in the flight manifest."
"To clamp down upon the practises, Ryanair chief marketing officer Kenny Jacobs has called upon Google to "enforce greater transparency on its advertising rules, to prevent European customers being misled and overcharged"."
"Although not an issue in itself, the airline claims the scrapers are "masquerading" as the brand quoting a ruling from the court of Hamburg that eDreams was indeed using an unlawful domain that implied a partnership between the companies."
Ryanair has complained to Google about third-party screen-scrapers that trawl travel sites for flight data and sometimes appear above Ryanair in search results after buying sponsored advertising. Sites like eDreams are accused of displaying outdated or inaccurate fares, omitting prominent information on Ryanair's hidden charges, and not passing customer details to the airline. The airline cites a Hamburg court ruling that eDreams used an unlawful domain implying partnership. Ryanair's chief marketing officer Kenny Jacobs has urged Google to enforce greater transparency in advertising to prevent European customers being misled and overcharged. Ryanair plans continued action against such scrapers.
Read at The Drum
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