RXBar is enhancing its brand ethos of authenticity by introducing a Google Chrome extension called The B.S. Feed Filter, which eliminates overused corporate jargon from social media feeds. This tool actively scans user networks to block buzzwords like 'disruptor' and invites fans to suggest additional phrases for future incorporation. The initiative reflects RXBar's ongoing commitment to transparency, building on its previous campaigns against unrealistic resolutions. The brand's humorously crafted promotional video highlights the pervasive nature of corporate lingo in everyday posts, aiming to rejuvenate social media discourse.
RXBar is tackling corporate jargon with a new Chrome extension that filters out buzzwords on social media, promoting authenticity and transparency.
The B.S. Feed Filter scans user networks to eliminate tired phrases, asking users to contribute their least-favorite buzzwords for ongoing updates.
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