"Our mission at mParticle has always been to simplify the complexity of customer data management and empower multi-channel brands to create meaningful connections with their customers across any screen. Bringing mParticle and Rokt's capabilities together will offer the best of both worlds - a new class of solutions where customers can activate their data in real-time to immediately impact business outcomes while maintaining complete ownership and control over their customer data assets." - Michael Katz
"The acquisition allows Rokt to integrate mParticle's expertise in real-time customer data management with Rokt's technology, enhancing the services offered to multi-channel brands seeking effective customer engagement and data utilization."
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