""Reward has always focused on helping brands understand real consumer behaviour through rich transaction insight. By embedding Mosaic across our Intelligence and Activation Suite, we combine the 'what' from purchase behaviour with Experian's insight into the 'who', giving our partners and clients greater confidence when planning and activating against real customer needs." "Experian Mosaic is trusted by leading brands and companies to deliver a richer, deeper understanding of their customers and audiences.""
""By recognising the context behind consumer choices and applying this granular level of insight to real-world transactions, brands and retailers can develop messages and communications strategies which are more relevant, impactful and effective." Connecting what people buy with who they are The solution combines Reward's insights derived from first-party transaction data across a panel of ten million UK banking customers, with Experian's consumer segmentation framework. Mosaic uses a rich combination of demographic, lifestyle, and behavioural indicators to classify UK households into distinct consumer segments."
Reward integrated Experian Mosaic into its Intelligence and Activation Suite, combining first-party transaction data from a panel of ten million UK banking customers with Experian's consumer segmentation framework. Mosaic classifies UK households using demographic, lifestyle, and behavioural indicators into distinct consumer segments. The combined solution links purchase behaviour with demographic and contextual insight, enabling retailers, brands and marketers to plan and activate campaigns with greater relevance, impact and confidence. The integration supports more rounded customer understanding by connecting behaviour, demographics and context to improve audience targeting and communications effectiveness across the UK market.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]