Omnicom is reportedly in advanced talks to acquire Interpublic Group, creating the largest advertising firm globally, with potential revenues exceeding $20 billion.
The merger would bring iconic agencies under one roof, responding to pressures on traditional models from technology and AI, which threaten jobs in the industry.
Despite acquiring Acxiom to enhance its data capabilities, IPG's revenues declined nearly 3% in Q3, highlighting struggles against peers like Publicis.
A merger between IPG and Omnicom may face government scrutiny due to the potential dominance of the combined entity in the advertising market.
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