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The word "surveillance" doesn't really have any positive connotations.You don't surveil someone unless you're being sneaky."The term sounds pejorative," says Mary Engle, EVP of policy at BBB National Programs, on this week's episode of AdExchanger Talks.Engle joined BBB National Programs, a nonprofit umbrella organization for ad industry self-regulatory groups, in early 2020 after 30 years at the FTC, including more than two decades as associate director for advertising practices.
The word "surveillance" doesn't really have any positive connotations.You don't surveil someone unless you're being sneaky."The term sounds pejorative," says Mary Engle, EVP of policy at BBB National Programs, on this week's episode of AdExchanger Talks.Engle joined BBB National Programs, a nonprofit umbrella organization for ad industry self-regulatory groups, in early 2020 after 30 years at the FTC, including more than two decades as associate director for advertising practices.
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