QMS expands Melbourne network with new digital Citylink sites

"Digital outdoor media leader QMS today announced the long-term addition and digital conversion of two of the most sought after large-format billboards on Melbourne's CityLink, marking one of the most significant iconic site upgrades in the market in recent years. Previously static, the sites have been converted into state-of-the-art digital screens, further strengthening QMS' Melbourne digital footprint, delivering enhanced scale, flexibility and impact for advertisers."

"Positioned along Melbourne's busiest commuter corridor, they are the closest large format billboards on CityLink to the Melbourne CBD, providing premium access to high value metropolitan audiences. Located at Cremorne, where the CityLink crosses over Punt Road, and adjacent to major commercial precincts and Melbourne's key sporting and entertainment venues, including the MCG, Melbourne Park and AAMI Park, these two new landmark digital billboards collectively deliver a combined weekly audience of more than 4.4 million impressions*."

""The digitisation of these landmark billboards significantly enhances QMS' ability to deliver audience scale and attention across Melbourne's most influential commuter corridors. Their proximity to the CBD and some of the city's most prominent sporting and entertainment precincts perfectly complements our existing digital network, creating even greater opportunities for brands to connect with highly engaged, high-value audiences.""

QMS added and converted two large-format billboards on Melbourne’s CityLink into state-of-the-art digital screens. The sites are positioned along the busiest commuter corridor and are the closest large-format billboards on CityLink to the Melbourne CBD. One location is at Cremorne where CityLink crosses over Punt Road, and the other is adjacent to major commercial precincts and key sporting and entertainment venues, including the MCG, Melbourne Park, and AAMI Park. The two digital billboards collectively deliver more than 4.4 million weekly impressions. The conversion increases scale, flexibility, and impact for advertisers and strengthens QMS’ Melbourne digital footprint.

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