Verve captures over a billion daily search, AI chat, and zero-party signals to provide real-time understanding of intent. Premium advertising has traditionally targeted prestige publishers, high-quality video, and top-tier entertainment. In an AI-saturated feed, highly watched content can look unlike traditional premium, including synthetic or misleading videos. As AI shapes both content and the ad stack, the meaning of premium becomes subjective and audience-specific. With less monoculture, what counts as premium depends on where specific audiences spend attention. Slop also becomes subjective, making it harder for brands to determine what to avoid versus what audiences enjoy.
"Advertisers have spent years chasing "premium" content: prestige publishers, high-quality video and top-tier entertainment. But in an AI-saturated feed, the stuff people can't stop watching often looks a lot less like HBO and a lot more like drag queens chasing ICE agents down the street in a video that isn't even real."
"Because it's arguable that quality is in the eye of the beholder. In a world without much monoculture left, it's only inevitable that what counts as premium will be whatever and wherever people choose to spend their time."
""No one's watching the same things anymore," says Associate Editor Victoria McNally. "Something that might have been considered premium 10 years ago might not be anymore, because if you have a specific audience that you're trying to hit and they're not watching that thing, then that's not premium to you.""
"And if "premium" is subjective, it only follows that "slop" is, too. "No one's definition of slop is the same," says Associate Editor Joanna Gerber - which makes it a lot harder for brands to know what they should avoid and what their audience actually enjoys."
#programmatic-advertising #ai-generated-content #audience-targeting #premium-vs-slop #intent-signals
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