Prime Video Is Going AVOD; The Chart Toppers Of 2023 | AdExchanger
Briefly

"Prime Video movies and TV shows will include limited advertisements," reads Amazon's notice to subscribers. "We aim to have meaningfully fewer ads than linear TV and other streaming TV providers."
What's the takeaway? Developers can no longer harness organic or viral growth to reach the summit in the App Store. Rather, developers need organic traction an appetite to spend tens or hundreds of millions of dollars on App Store marketing.
Read at AdExchanger
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