Paved, a leading newsletter advertising platform connecting over 8,000 creators with brands, has been acquired by Canadian company Redbrick. This acquisition aims to integrate Paved's newsletter advertising marketplace with Redbrick's digital solutions. Paved claims to be the largest platform for newsletter sponsorships, covering 253 million subscribers. The platform benefits publishers by managing sponsorship processes and providing real-time analytics, while advertisers gain access to verified demographics and performance tracking. Industry experts emphasize the importance of email newsletters as a powerful channel for direct audience engagement and data collection in a competitive digital landscape.
Email newsletters represent an underutilized alternative poised for rapid growth in today's digital advertising landscape. Few channels offer as direct an opportunity to reach both mainstream and niche communities alike with complete control, scalability, and measurement, which is what we've built with the Paved platform.
In a digital landscape dominated by walled gardens, email, and newsletters are an essential channel for publishers and creators to own their audiences and capture first-party data.
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