Preciso launches its Ultima Ads AI-powered native ad solution to humanoid robot sector

"Ultima Ads is Preciso's native, integrated advertising solution, delivering efficient, targeted native ads that drive meaningful engagement, while minimising ad spend. It uses machine learning technology to create personalised campaign creatives, and automatically embed them within web pages to combat banner blindness and drive meaningful engagement at scale."

"Ultima Ads employs AI bid-smart technology to optimise the bidding and buying process in real time, serving only the most relevant ad placements, while minimising ad wastage and associated carbon emissions."

"In performance tests conducted for a fashion client, Ultima Ads delivered: 2.1% clickthrough rate (vs. 1.84% industry average) 65.94% engagement rate (vs. 60.03% industry average) 3m 46s average session duration (vs. 2m 40s industry average) 32.54% bounce rate (vs. 35.76% industry average)"

"“Our high profile at the China Hi-Tech Fair highlights our commitment to providing an essential service for companies seeking to leverage their marketing budgets to achieve high conversion rates and dominate the market in the coming robotic revolution,” said Preciso CEO, Piero Pavo"

Preciso launched Ultima Ads, an AI-powered native advertising solution for robotics and AI-related products, with emphasis on humanoid robotics in Shenzhen. Ultima Ads provides targeted native ads designed to drive meaningful engagement while minimizing ad spend. Machine learning creates personalized campaign creatives and automatically embeds them within web pages to reduce banner blindness. AI bid-smart technology optimizes bidding and buying in real time, serving only relevant ad placements to minimize ad wastage and associated carbon emissions. Performance tests for a fashion client showed higher clickthrough rate, higher engagement rate, longer average session duration, and a lower bounce rate compared with industry averages. Preciso also exhibited at the China Hi-Tech Fair and hosted an after-show party attended by technology brands and robotics companies.

Read at Thedrum