Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Briefly

Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain."With Place Exchange's commitment to providing transparency and best-in-class programmatic technology to partners in mind, James is focused on growing the supply partnerships in the region, evangelizing the benefits of buying DOOH programmatically with agencies and advertisers, and continuing to build out a best-in-class team to service Place Exchange's European partners," says Dave Etherington, CCO at Place Exchange.
Read at Mediapost
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