"Third-party SDKs are created by companies separate from the app developer. App developers utilise third-party advertising SDKs to perform various advertising-related functions, including mediation, measurement, attribution, and more. Market share estimates are based on the presence of SDK in an app. Pixalate identifies ad impressions on an app and attributes them to every SDK integrated into that app. Because many apps utilise multiple SDKs, this metric reflects an SDK's footprint and potential access to impressions, not a direct confirmation of its participation in each ad sale."
"Top Android Ad SDKs on Apps in the Google Play Store (Q2 2025) Global IAB OM Open Measurement OMSDK (95% estimated ad market share) Meta Audience Network (89%) Unity Ads (84%) Top iOS Ad SDKs on Apps in the Apple App Store (Q2 2025) Global AppLovin (87% estimated ad market share) Meta Audience Network (78%) Vungle (Liftoff) (76% )"
"For these reports, Pixalate's data science team analysed approximately 599K mobile apps downloadable from the Google Play Store and Apple App Store and approximately 26 billion open programmatic advertising transactions during June 2025 (Q2 2025)."
IAB OM Open Measurement OMSDK, Meta Audience Network, and Unity Ads rank as the top Android ad SDKs by estimated market share at 95%, 89%, and 84% respectively. AppLovin, Meta Audience Network, and Vungle (Liftoff) rank as the top iOS ad SDKs at 87%, 78%, and 76% respectively. Market share estimates reflect the presence of an SDK within an app and attribute ad impressions to every integrated SDK, indicating footprint and potential access to impressions rather than confirmed ad sale participation. Analysis covered about 599,000 mobile apps and roughly 26 billion open programmatic transactions in June 2025 (Q2 2025).
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