"Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q2 2025 Global Mobile App Ad SDK Market Share Rankings Reports for the Google Play Store and Apple App Store. The Q2 2025 reports analyse the estimated market share of third-party ad software development kits (SDKs) used across apps available on the Google Play Store and Apple App Store."
"Top iOS Ad SDKs on Apps in the Apple App Store (Q2 2025) Global AppLovin (87% estimated ad market share) Meta Audience Network (78%) Vungle (Liftoff) (76% ) For these reports, Pixalate's data science team analysed approximately 599K mobile apps downloadable from the Google Play Store and Apple App Store and approximately 26 billion open programmatic advertising transactions during June 2025 (Q2 2025)."
Q2 2025 estimated market shares quantify third-party ad SDK presence across apps on Google Play and Apple App Store, identifying SDK footprints rather than confirmed ad-sale participation. Android-leading SDKs include IAB OM Open Measurement OMSDK (95%), Meta Audience Network (89%), and Unity Ads (84%). iOS-leading SDKs include AppLovin (87%), Meta Audience Network (78%), and Vungle (Liftoff) (76%). Estimates attribute ad impressions to every SDK integrated into an app, so multiple SDK integrations reflect potential access to impressions rather than direct confirmation of involvement in each ad transaction. The analysis covered roughly 599,000 apps and about 26 billion programmatic transactions in June 2025.
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