"Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the US August 2025 Top Mobile Gaming AppsUS Mobile PTI Rankings: Top 'Gaming' Apps (August 2025) Apple App Store Google Play Store Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store. The report ranks mobile apps in the 'Video Gaming' IAB app category based on their programmatic advertising traffic quality, as measured by Pixalate's Publisher Trust Index (PTI)."
"Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and other metrics. The Publisher Trust Indexes include rankings for over 235 countries across four global regions (North America, EMEA, APAC, and LATAM). They also provide breakdowns by 20+ different IAB taxonomy website categories. Pixalate's methodology can be found at Publisher Trust Index: Methodology."
Pixalate's Publisher Trust Index (PTI) ranks mobile apps in the 'Video Gaming' IAB app category by programmatic advertising traffic quality for August 2025 in the US and provides a United Kingdom version. The PTI is published monthly and highlights top apps using proprietary algorithms and methodology. Metrics measured include invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and other quality measures. Indexes cover over 235 countries across four regions (North America, EMEA, APAC, LATAM) and include breakdowns by 20+ IAB taxonomy categories. Pixalate analyzed 6 billion open programmatic ad impressions across more than 30,000 Google Play and Apple App Store mobile apps in the Video Gaming category for August 2025.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]