"Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analyticsBrazil Web PTI Rankings (August 2025) , has released the August 2025 Publisher Trust Index (PTI) for Brazil. Download the Publisher Trust Index Reports This Index evaluates websites and mobile apps across the Apple App Store and Google Play Store. The Publisher Trust Index provides a comprehensive method for assessing quality and offers monthly rankings of the world's websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem."
"Pixalate's data science team analysed 33B+ global open programmatic impressions across 17M+ websites, Google Play Store and Apple App Store mobile apps, and connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in August 2025 to compile the global Publisher Trust Indexes. Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Index spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate's methodology can be found at Publisher Trust Index: Methodology."
Pixalate released the August 2025 Publisher Trust Index for Brazil that evaluates websites and mobile apps across the Apple App Store and Google Play Store. The Index provides monthly rankings and a method for assessing quality to increase transparency in the open programmatic advertising ecosystem. The company also published PTIs for Canada, Japan, the US, the UK, Germany, Spain, and the Netherlands. Pixalate analysed more than 33 billion open programmatic impressions across 17 million+ websites, mobile apps, and connected TV apps in August 2025. Proprietary algorithms measure metrics including invalid traffic, MFA risk, brand safety, ad density, viewability, and reach. The Index covers 235+ countries and 20+ IAB taxonomy categories, with methodology available for review.
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