Pinterest Adds Visual Search Features for Enhanced Personalization and Shopping Discovery - Lindsey Gamble
Briefly

Pinterest has launched new visual search capabilities that decode images into words, which assists users in exploring and discovering more shopping options. The platform has also introduced a refinement bar, allowing users to narrow down their search results according to specific preferences such as color, style, and fabric. Additionally, the 'Search Image' button is now more widely accessible, further enhancing the user experience. This push towards visual search is aimed at creating a more personalized shopping experience, likely resulting in an increase in shopping engagement on Pinterest.
Pinterest's newly introduced visual search capabilities aim to decode images into words, enhancing users' shopping experience by offering more personalized results.
The refinement bar feature allows users to filter results by preferences like color, style, and fabric, facilitating a more tailored shopping journey on the platform.
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