Perplexity is expanding from AI search into the web browser market with its upcoming product, Comet. The startup, valued at $9 billion and backed by Jeff Bezos, hints at a revolutionary 'agentic search' experience but reveals few specifics about how it will distinguish itself from existing browsers like Chrome and Safari. With over 500 million in funding and a substantial user base, Perplexity seeks to integrate AI-driven search more intuitively into browsing. Challenges await as legal disputes with publishers loom while entering this competitive market.
Perplexity is moving beyond AI search and into the crowded web browser market with the launch of its new browser, Comet, aiming for 'agentic search'.
'Though the space is crowded with competitors, no one has yet built a robust AI integration into the browser experience that takes off with consumers,' said Damian Rollison.
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