Marks & Spencer's Percy Pig sweets have launched in Target stores across the US, marking a significant milestone for the brand. However, the retailer is now weighing the implications of a proposed 10% import tariff by President Trump, which could affect pricing and sales in a competitive market. Additionally, M&S is also reassessing its Christmas marketing campaigns due to upcoming UK regulations prohibiting certain food advertisements, potentially requiring a significant shift in strategies for seasonal food promotions while leaving clothing and homeware ads unaffected.
Archie Norman, chair of M&S, highlighted that the retailer is reassessing its US expansion strategy due to President Trump's 10% import tariffs on UK goods.
Percy Pig, launched in the US, might face competitive pricing challenges due to increased costs from new tariffs, impacting its popularity in a crowded market.
Norman expressed concern over the ban on food ads before 9pm in the UK, suggesting it could necessitate significant changes to M&S's festive marketing strategies.
While food ads are affected by the incoming HFSS regulations, M&S's clothing and homewares will still be allowed to promote their products without changes.
Collection
[
|
...
]