Outbrain acquires Teads for around $1 billion to become an "end-to-end, full-funnel platform for the open internet." Outbrain's CEO sees this as a merger of two large companies rather than a simple acquisition.
Altice, after buying Teads in 2017 for $307 million, is selling it to Outbrain for roughly $1 billion. This move is to help Altice offset its significant debt.
The deal includes Outbrain paying $725 million upfront, a deferred cash payment of $25 million, and issuing 35 million shares of stock to Altice valued at around $169 million.
Outbrain's acquisition of Teads comes in a landscape where telcos like Verizon and Singtel also made significant investments in ad tech, showcasing the industry's volatility and shifting strategies.
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