Issues include auction duplication from header-bidding products and a blend of high- and low-quality ad products that obfuscate what media buyers get for their money.
Lean-back linear What OpenX classifies as premium CTV is highly produced or curated content that audiences consume in a way that mimics a "lean back" linear TV experience.
The non-TV label is not a value judgment, Wolinetz said. Advertisers can still buy against this inventory; it just won't be included in TV+.
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