OpenAI to introduce ads to all ChatGPT free and Go users in US
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OpenAI to introduce ads to all ChatGPT free and Go users in US
"OpenAI will begin showing ads to all users of the free and Go versions of ChatGPT in the United States in the coming weeks, a company spokesperson said in an emailed statement to Reuters."
"Criteo has been pitching advertisers on committing between $50,000 and $100,000 in spending, according to The Information."
"OpenAI has also advised advertisers that supplying more variations of ad text and visuals can increase how often ads are shown and improve performance."
"OpenAI has been exploring advertising as a new revenue stream as usage of ChatGPT has surged."
OpenAI plans to show advertisements to users of the free and Go versions of ChatGPT in the United States. This initiative follows the integration of Criteo, an advertising technology firm, into OpenAI's advertising pilot. Criteo is encouraging advertisers to commit significant spending, ranging from $50,000 to $100,000. OpenAI is exploring advertising as a new revenue stream to diversify income amidst rising computing costs and increasing competition in the generative AI sector.
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