"Ads already follow you wherever you go. They're on your TV, your phone, your train car-even on your airline tray table and escalator. Now, they'll soon be in your chatbot, too. OpenAI announced last week that it will begin selling ads in ChatGPT. The move opens up a potentially massive revenue source for OpenAI-and is a huge threat to Google's world-dominating ad empire."
"For years, OpenAI has resisted the siren song of advertising and has kept its chatbot largely open to the world. That's gone well for the company. Offering a massively valuable product for free has been, unsurprisingly, popular. ChatGPT now has a reported 900 million monthly users."
OpenAI plans to place advertising inside ChatGPT, shifting the chatbot from largely ad-free to a monetized platform. ChatGPT already reaches an enormous audience by offering a powerful free product, drawing hundreds of millions of monthly users. Introducing ads inside the chatbot could generate a significant new revenue stream for OpenAI. The advertising move positions OpenAI as a direct competitor to Google’s advertising business and poses a strategic threat to Google’s ad dominance. The change follows years of OpenAI resisting ads and marks a clear step toward aggressive monetization of the chatbot.
Read at Fast Company
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