"[F]undamentally, the proof is in the pudding and the budgets haven't really been slashed or cut," said Wren on the call, echoing comments that have been shared by other agency executives in response to whether tariffs are denting client spending."
""I wouldn't say everybody is in a euphoric mood, but everybody has dealt with most of the challenges that have been thrown at them this year and people are seeing themselves through to the other side," Wren added later."
Omnicom expects to complete its $13 billion-plus acquisition of Interpublic Group in late November after submitting filings for approval from the European Union. The combined company would become the world's largest ad-holding group. Omnicom reported Q3 organic revenue growth of 2.6% year over year, totaling $4 billion, with media and advertising revenue up 9% YoY. CEO John Wren identified synergies in Omnicom's media business, healthcare portfolio, and precision marketing, and said IPG assets like Acxiom will support a new Omni Plus marketing operating system. Creative agencies face lower project work and healthcare revenues declined 2%.
Read at Marketing Dive
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