NumberEight has announced a strategic partnership with IION to redefine audience curation in gaming by utilizing advanced demographic solutions. This collaboration will leverage NumberEight’s ID-less data technologies to create tailored advertising packages that effectively target diverse audience segments, from Gen Z to Seniors. The partnership aims to enhance mobile gaming advertising, ensuring compliance and privacy through sophisticated data analysis techniques. This development is significant in an evolving advertising landscape as it allows brands to connect more deeply with audiences through customized gaming experiences.
"We are thrilled to extend our expertise in ID-less data solutions to the dynamic world of mobile gaming with IION. This partnership is poised to transform how brands engage with diverse gaming demographics, providing a targeted and effective way to curate audience segments."
"As mobile gaming captures the attention of diverse global audiences, it becomes an increasingly crucial platform for innovative advertising solutions. Our technology enhances marketing efforts while ensuring privacy and compliance."
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