"strategic collaboration,"
"Our goals are to be able to comprehensively measure a campaign's performance across all aspects, components, impact - and really help our clients understand the reasons and the variables driving that performance,"
Nielsen signed a deal with measurement firm Adelaide to incorporate Adelaide's AU attention metric into Nielsen ONE's outcomes measurement offering. The integration is the first major audience platform adoption of Adelaide and aims to bring attention metrics into cross‑platform outcomes measurement. The combined data seeks to improve understanding of campaign effectiveness across reach and attention so advertisers, agencies and publishers can make informed investment and placement decisions. Nielsen has been adding partners, including RealEyes, to broaden measurement capabilities and optimize creative direction. Nielsen aims to comprehensively measure campaign performance and surface drivers and variables behind results.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]