Newsquest's Henry Faure Walker on how AI is helping local journalism bounce back
Briefly

Henry Faure Walker, CEO of Newsquest Media Group, shares insights on the future of local news and the company's performance. Despite challenges facing the media industry, Newsquest's revenues have remained stable for the last three years, driven by a monthly online audience of over 50 million. The company has a diverse revenue model, equally splitting earnings between digital and print advertising, and circulation. Walker emphasizes the positive relationship with Google News and the importance of building direct trust with audiences as social media dynamics shift.
"We now consistently have an online audience of over 50m visitors a month... People love local news. With the right approach, we believe local news publishing has a vibrant future."
"Our revenues have been stable over the last three years in spite of the structural pressures in the wider news media industry."
"Metro still surfaces a huge amount of local news on its platforms... we have seen a shift with more social users... coming to our local sites direct."
"The Google News partnership people in the UK have been very helpful and support the brilliant Public Notice projects."
Read at The Drum
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