"Netflix will expand its ad-supported tier to Ireland in 2027 as part of a strategy to commercialise its service more. The ads will likely appear on a new lower-cost Netflix tier, although the company has not yet specified pricing details. At present, Netflix costs from €11 to €24 per month, with no ads, depending on how many people can use the subscription and the quality of the stream."
"In the UK, where Netflix already has an ad-supported tier, it charges £6 (€6.92), slightly more than half of the standard subscription price, for the ad-supported option in a lower quality 1080p streaming standard. Typically, viewers see around five minutes of non-skippable ads per hour of video streaming, before and during movies and TV episodes. Other online streaming services, including Paramount Plus and Disney, currently have lower-priced subscription options that show ads."
"Netflix says that its ad-supported tier reaches more than 250m global monthly active viewers since it began rolling it out in countries such as the US and UK. The company also says that it will start using more AI to show personalised ads to people based on what they watch. "We're testing new personalised ad loads and frequency caps that dynamically adjust the ads our members see, based on their viewing behaviours," the company said, announcing the ad expansion."
""We're leveraging AI to adapt existing advertiser assets so they look great in different canvases across the service, like vertical video ads or pause ads. Last year, we began using AI to marry advertiser ad creative with the shows, films, and worlds our members love. Netflix reaches a unique and attentive audience for our advertising partners, as 44pc of members who see an ad on Netflix never saw it on broadcast TV or other strea"
Netflix will expand its ad-supported subscription tier to Ireland in 2027 as part of a strategy to commercialise its service more. Ads are expected to appear on a new lower-cost tier, though pricing has not been specified. Current Netflix plans in Ireland range from about €11 to €24 per month without ads, depending on number of users and streaming quality. In the UK, the ad-supported tier costs about £6 and streams in lower quality 1080p. Viewers typically see around five minutes of non-skippable ads per hour, before and during movies and TV episodes. Netflix says the ad-supported tier reaches more than 250 million global monthly active viewers and will use more AI to personalize ads based on viewing behaviour, including dynamic frequency caps and adaptive ad creative formats.
Read at Irish Independent
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