Netflix Scrambles To Market Its Ad-Supported Tier; Google's Consent Mandate | AdExchanger
Briefly

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Race Against The Clock here.According to analytics firm , only 19% of Netflix subscribers were watching the ad-supported tier three months after it launched, compared with 36% for Disney.Even though the two have a similar number of AVOD subscribers now, Netflix has slower momentum in getting subscribers to sign up for ads - and it's feeling the pressure.
Read at AdExchanger
[
add
]
[
|
|
]