Navigating Mother's Day without a mother is impossibly hard. I wish brands would make it easier to opt out of ads.

Following the unexpected death of her mother, the author faced immense emotional challenges during holidays like Thanksgiving, Christmas, and specifically Mother's Day. The omnipresence of Mother's Day advertisements in stores and emails served as a constant reminder of her loss. In contrast, the author experienced relief when Etsy offered an opt-out option for Mother's Day emails, highlighting a gap in service among brands to accommodate grieving individuals. The article reflects a deeper need for sensitivity from retailers regarding such occasions.

"I wish more brands would allow you to opt out of Mother's Day ads ahead of time."

"Wherever I went, I couldn't avoid Mother's Day...I couldn't go to stores anymore. Every store was awash in pink and yellow hues."

Read at Business Insider