Mogul, the new platform from MoviePass and Mysten Labs, merges movie watching with competitive gaming elements. Built on the Sui blockchain, it allows users to predict box office performances and earn digital collectibles through challenges and tournaments. MoviePass's endeavor targets the growing segment of engaged cinephiles, transforming standard viewing into a participatory experience that could influence culture and economic interactions around films. The platform has garnered significant interest, with over 400,000 sign-ups for early access, hinting at a dedicated community eager for this interactive film experience.
MoviePass co-founder and CEO Stacy Spikes described Mogul as "the culmination of our long-term Web3 strategy," aiming to meet fans where they are.
Mysten Labs co-founder and CEO Evan Cheng emphasized that Mogul is not just a way to "gamify Hollywood" but a way to push the boundaries of fan engagement.
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