Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up | AdExchanger
Briefly

With the deal, Moloco gains a new business funnel and avoids building a sales and marketing team to compete with Topsort in different markets.
Topsort can serve as an onboarding system, prompting its customers to adopt Moloco's technology seamlessly, simplifying client processes without extra costs.
The partnership between Moloco and Topsort was driven not just by business motives but also by mutual liking and respect between the teams.
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