MNTN, backed by BlackRock, has announced it will divest production shop Maximum Effort, founded by Ryan Reynolds and George Dewey, to an affiliate of its original owner. Despite this change, Maximum Effort will continue to provide creative services for MNTN. This transaction, set to close on April 1, comes in the context of MNTN's strong performance, reporting nearly 28% revenue growth as it moves forward with plans for a U.S. IPO, seeking to list on the New York Stock Exchange under the ticker MNTN.
MNTN is divesting production shop Maximum Effort to an affiliate of its original owner, founded by Ryan Reynolds and George Dewey, while maintaining a creative partnership.
The transaction marks a strategic move as MNTN prepares for a U.S. IPO, showcasing its significant revenue growth, with nearly 28% increase noted in 2024.
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