Mistplay, established in 2016 as a leading rewards program for mobile gamers, has announced the launch of LoyaltyPlay, a new gaming reward hub aimed at helping mobile app publishers improve user retention and monetisation. CEO Tricia Han emphasized the platform's goal of evolving from traditional reward models to create a more engaging loyalty experience for users. LoyaltyPlay incentivizes users with publisher in-app currency as they engage with games, fostering increased interaction within host apps. The platform will soon integrate advanced AI features for personalized game recommendations and improved performance, signaling an innovative shift in user engagement strategies.
Our vision with LoyaltyPlay is to go beyond the conventional offerwall model and introduce a reward experience that fosters deeper loyalty with a user's favourite apps through the power of gaming.
As original drivers of rewarded play, we've spent nearly a decade refining engagement and monetisation in our own app - and now, we're bringing that expertise to publishers across industries, with even smarter AI enhancements coming soon.
At the heart of LoyaltyPlay is a customizable gaming reward hub that rewards users with a publisher's in-app currency, driving them back into the host app.
This is just the beginning. In the months ahead, Mistplay will deploy its proprietary AI engine to elevate the platform further, introducing AI-driven game recommendations.
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