Mistplay Audience Network launches, marking a major expansion in rewarded advertising

"Mistplay, the play-and-earn rewards and loyalty platform for mobile gamers, has announced the launch of the Mistplay Audience Network, a unified rewarded advertising network designed to expand the scale and reach of rewarded advertising across the mobile ecosystem."

"The launch marks the next phase of Mistplay's LoyaltyPlay platform, following two strategic acquisitions earlier this year: Connected Rewards, formerly part of Mobivity, and MyChips from MAF. Both are now integrated into the platform, creating a unified offering that gives gaming advertisers access to new and incremental audiences across a network of apps."

"The Mistplay Audience Network builds on that foundation by combining Mistplay's owned-and-operated inventory with supply from Connected Rewards and MyChips, extending reach to tens of millions of monthly active users across a curated ecosystem of consumer apps in finance, shopping, fuel, convenience, and restaurants."

""We've spent the last decade building Mistplay with a clear intention: to create a rewarded ecosystem that works for everyone. This isn't about following a trend, it's about applying years of insight from advertisers and partners to build something more scalable, more effective, and more balanced. Bringing these all together allows us to deliver stronger outcomes across the platform," said Tricia Han, CEO of Mistplay, in a press release."

Mistplay launched the Mistplay Audience Network, a unified rewarded advertising network intended to expand the scale and reach of rewarded advertising across mobile. The launch advances the LoyaltyPlay platform after Mistplay acquired Connected Rewards and MyChips earlier in the year, integrating both into a single offering. The network combines Mistplay’s owned-and-operated inventory with supply from Connected Rewards and MyChips, extending access to tens of millions of monthly active users. The inventory spans a curated ecosystem of consumer apps across categories including finance, shopping, fuel, convenience, and restaurants. The network aims to generate new revenue and strengthen loyalty program differentiation for app publishers and brands.

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