Everyday Health Group has announced its acquisition of theSkimm, a media brand that supports women by providing news and information to empower decision-making. Cofounded by Carly Zakin and Danielle Weisberg in 2012, theSkimm started as a daily newsletter but has evolved into a comprehensive platform with newsletters, podcasts, and a mobile app. The acquisition aims to leverage theSkimm's engaged audience for delivering quality health content, aligning with Everyday Health Group's mission to improve clinical outcomes and deliver valuable wellness resources.
The creation of theSkimm marked a watershed moment in getting vital information to a highly engaged audience of female readers in an incredibly compelling format.
Today, it is a multifaceted suite of products and services uniquely designed to help her solve issues and better thrive across her work, life and family goals.
This acquisition will enable Everyday Health Group to connect with theSkimm's loyal audience, providing trusted, evidence-based information and services.
Everyday Health Group aims to create better clinical and health outcomes by providing highly relevant information, data, and analytics.
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