"Microsoft is testing moving the ad labels in the Bing Search results from the left side of the ad to the right side of the ad. I am not sure which makes it harder to see the label or not but I assume Microsoft is testing this to see which will get more clicks. This was spotted by Sachin Patel"
"spotted by Sachin Patel who posted some screenshots on X: Here is the test: Here is the normal version: Here are more screenshots from Sachin: bing change to the position of the sponsored label. Previously, it was under the title; now move it.@rustybrick pic.twitter.com/bF8WusYx1f- Sachin Patel (@SachuPatel53124) December 9, 2025 I cannot replicate this right now. Forum discussion at X."
Microsoft is testing relocating the ad label in Bing Search results from the left side of the ad to the right side. Screenshots posted on social media show two layouts: a test version with the label on the right, and the normal version with the label under the title or on the left. The apparent purpose is to compare visibility and click behavior between label positions. Some users report inability to replicate the change in their own searches. Community discussion has formed around the experiment and its potential impact on ad clicks and disclosure clarity.
Read at Search Engine Roundtable
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