Microsoft has escalated its competition with Google by advertising its AI tool Copilot prominently in search results for Gemini. Users searching Gemini with Bing are met with a banner ad showcasing Copilot as 'your AI companion,' alongside a chat box for immediate access. This strategy follows similar tactics against Google Chrome, where Microsoft previously placed ads promoting its Edge browser. While such ads may provide relevant results, they reflect a broader strategy that has drawn ire from Google, which has accused Microsoft of using underhanded marketing tricks.
Microsoft pushes Copilot on users searching Gemini with an AI-powered banner ad, showcasing tactics that have drawn criticism from Google over competitive practices.
The introduction of Copilot ads aims to provide relevant information, but Microsoft's history of mimicking Google raises concerns about ethical marketing practices.
Collection
[
|
...
]