MGID & Marfeel Mark One Year of Partnership Helping Publishers Boost Monetisation

"Comprehensive content and performance insights: Access to real-time and historical data and content insights across all sites and channels, allows publishers to make data-driven decisions that boost user engagement and experience, increase traffic, and maximise revenue potential. Revenue performance analytics: Combined content analytics with revenue data to measure performance per article, section, topic, or audience segment in real time. This helps publishers identify high-value content and tailor monetisation strategies to maximise returns from every audience group."

"Marfeel, a leading content analytics provider for publishers as part of its 360° data-driven suite, MGID+ - a powerful tool used to track and analyse content performance, informing data-driven decision-making. Over the past year, Marfeel has embedded its advanced analytics capabilities into MGID+, providing publishers with tools that deliver rich, actionable insights into both their content performance and user experience. This collaboration has strengthened MGID+'s offering, helping publishers boost monetisation, stimulate engagement, expand their audiences, and leverage in-depth analytics by providing:"

MGID integrated Marfeel's advanced analytics into MGID+ to give publishers comprehensive, real-time and historical content and performance insights across sites and channels. The integration combines content analytics with revenue data to measure performance per article, section, topic, or audience segment in real time, enabling identification of high-value content and tailored monetisation strategies. Enhanced audience understanding differentiates content resonance among user groups, such as new versus loyal users, supporting funnel progression and lifetime value extension. The collaboration provides tools that deliver rich, actionable insights into content performance and user experience, helping publishers increase ad revenue, grow traffic, boost engagement, and expand audiences.

Read at Exchangewire