Meta Platforms has launched its new AI models based on the Llama 4 foundation, driving user engagement and revenue growth. The fourth quarter of 2023 saw a notable 25% revenue increase, attributed significantly to the spending from Chinese advertisers who have changed their marketing strategies. Despite initial doubts about Facebook's sustainability, the company has seen an impressive turnaround, largely thanks to macroeconomic shifts allowing advertisers like Temu to invest heavily on Meta's platforms. These innovations and ad growth suggest a promising trajectory for Meta amidst lingering challenges in the advertising landscape.
Llama has significantly enhanced user engagement and increased the time users spend on its social media platforms, contributing to Meta's substantial growth in recent quarters.
Revenue growth began to accelerate at the start of 2023 after several quarters of declining revenue in 2022. By the time 2023 ended, Meta's Q4 2023 revenue growth was a robust 25%.
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