Meta is enhancing its paid verification service by introducing in-app warnings that alert users when accounts are not verified. This move aims to increase subscriptions to its blue tick service, which currently has around 7.7 million users. The company suggests that the verified badge positively influences user engagement, leading to enhanced visibility and interactions on the platform. The subscription costs $21.99 per month for a single platform or $34.99 for access to both Facebook and Instagram, potentially driving more businesses to subscribe for increased engagement benefits as they test these new alerts.
"People report the verified badge is a helpful signal when deciding whether to engage with a business they don't already know. To help people more easily assess whether a business account is Meta Verified before engaging, we're testing new in-app education that more clearly tells people when a business account is not yet Meta Verified."
"It's a somewhat sneaky move by Meta, considering that the vast majority of businesses aren't currently paying for its add-on verification service (based on 7.7 million people/brands in total have signed up to the program)."
"Meta says Verified subscribers are seeing more engagement, due to increased in-feed recommendations, and appearing near the top of search results."
"With the basic package starting at $21.99 per month per Facebook Page or Instagram account (or $34.99 a month for both), these new pushes will no doubt spark more interest."
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