Meta is reportedly collaborating with Prada on AI smart glasses, expanding its fashion partnerships beyond eyewear giant EssilorLuxottica. This move signifies a strategic shift to engage more fashion brands while continuing its established relationship with EssilorLuxottica. Previously, Meta achieved significant sales with its Ray Ban Meta AI smart glasses and is also teaming up with Oakley for another product. The collaboration with Prada aims to enhance Meta's innovative technological offerings in the fashion sector, although the release date remains uncertain.
Meta's collaboration with Prada indicates its strategy to diversify AI smart glasses partnerships beyond EssilorLuxottica, aiming for broader fashion industry engagement.
The successful sales of Ray Ban Meta AI smart glasses showcases consumer interest and highlights Meta's potential to expand within the tech-fashion integration.
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