UFC has announced a multiyear partnership with Meta to expand the reach of mixed martial arts globally. This collaboration will leverage Meta's technology platforms, including AI, Meta Glasses, and various social media channels, to enhance content accessibility for fans. UFC President Dana White emphasized Meta's expertise in tech, predicting a revolution in fan interaction. The partnership will integrate Meta's innovations into UFC events, allowing for exclusive content on Threads and visibility for the Meta brand during broadcasts, although financial terms remain undisclosed.
Meta has the greatest minds in tech and they are going to take fan engagement to the next level," UFC President and CEO Dana White said in a statement.
I love this sport and I'm looking forward to working with the UFC to let fans experience it in new ways," Meta Founder and CEO Mark Zuckerberg said.
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