President Trump's announcement of new tariffs, particularly targeting Chinese goods, poses potential challenges for major companies like Amazon and Meta. Analysts predict that these tariffs could lead to a substantial decrease in advertising from Chinese companies trying to reach American consumers. As a result, some advertisers may shift to performance-based advertising or TV sports. While some analysts believe that big tech companies will show resilience due to their scale, the tariffs are expected to echo through the entire advertising sector, affecting all categories and medium of advertising.
"Retail media and digital media will be significantly impacted by these tariffs, especially because products shipped from China and Vietnam are meaningful to Meta and Amazon."
"The biggest losers you're going to see right now are companies based on Chinese-based advertising: social media and retail media."
"There's no sector that doesn't get hit by this," Wieser said.
"The retail media outlets are going to continue to win," said Nadja Bellan-Whi.
Collection
[
|
...
]