Meghan Markle's lifestyle brand launch, As Ever, has created internal challenges for Netflix staff working on the project. Despite Markle's excitement on social media, insiders revealed the initiative has become a "logistical nightmare," causing team frustration. Issues include uncertainty regarding demand and complications stemming from a last-minute name change. Additionally, NDAs reportedly prevent team members from disclosing production details. Nevertheless, Markle remains optimistic about the collaboration with Netflix, believing it aligns perfectly with her vision for the brand.
"There is so much drama surrounding them once again that internally the team are over it before it's even launched."
"Frankly, I was building out a very different business plan at the outset, the reach from Netflix, coupled with my vision for the brand, felt like it was going to be a really perfect match."
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