The article discusses the looming economic uncertainty related to tariffs, particularly as it affects advertising during upfronts season. Automotive advertisers are feeling the pinch, with reports that foreign car manufacturers like Audi and Jaguar Land Rover may halt exports to the U.S. due to increased tariffs making cars less accessible. The conversation in a recent podcast highlights concerns that if automotive advertisers pull back their nearly $25 billion advertising spend in 2024, it could significantly impact the advertising market overall.
Mercedes has signaled that they won't import some of their lower priced entry-level models, because after the tariffs get added on, it just doesn't become that accessible for what this original market segment was.
I'm sort of anticipating it. I'm just assuming it's going to happen. But I have absolutely zero basis on that, other than I have to plan for the worst.
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